New targeted advertising Smart TV's

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December 5th, 2012 at 7:10:15 AM permalink
Pacomartin
Member since: Oct 24, 2012
Threads: 1068
Posts: 12569
Quote: 1984
On coins, on stamps, on the covers of books, on banners, on posters, and on the wrappings of a cigarette Packet — everywhere. Always the eyes watching you and the voice enveloping you. Asleep or awake, working or eating, indoors or out of doors, in the bath or in bed — no escape. Nothing was your own except the few cubic centimetres inside your skull.


Google has patented technology to allow them to target advertisements based on data picked up from eavesdropping on the home. It is interesting if the sounds of sex would produce a series of ads for diamond jewelry and Hawaiian vacations, or for prophylactics and STD medicine. Would some female screams produce ads for bondage sex toys, or would the TV call the police.

Would Chinese speech produce ads for casinos? Would redneck talk produce ads for chewing tobacco and pickup trucks? Would woman's voices produce steady ads for feminine products. Would you be mortified if your friends came over to watch the game, and there was a steady stream of ads for shingles and hemorrhoids. It's like the Seinfeld episode where the characters all look in the medicine cabinet of their friends and lovers.

Frankly, whenever I search the internet for information on some product (a hotel, a piece of electronics), it annoys me that I see a steady stream of ads for this product. If I read the cable bill, I get a nonstop ads to purchase cable service. It seems stupid to me that If I am looking at the cable bill that I already have cable and I don't need advertisements to sign up for cable.

If the TV starts listening to me, and suggesting things to buy, it is time to get rid of the TV.
December 5th, 2012 at 9:40:03 AM permalink
AcesAndEights
Member since: Oct 24, 2012
Threads: 6
Posts: 351
Could you post a link regarding Google's new patented technology? I did a cursory search and didn't find anything that looked like it.
"You think I'm joking." -EvenBob
December 5th, 2012 at 12:09:30 PM permalink
TheCesspit
Member since: Oct 24, 2012
Threads: 23
Posts: 1929
Facebook is shifting it's advertising model this way as well. The idea is to convert almost purchases to real purchases, as that has been found to be the most effective way to have real hits. Say you to look at Mazda's latest range and price one out. You'll be served Mazda adverts on websites for a while afterwards. Profiling has been found to be only so good... actually seeing people's intentions to buy is far better indication of what they are interested in, rather than what they say they like.
It is said that your life flashes before your eyes just before you die.... it's called Life
December 5th, 2012 at 12:10:08 PM permalink
TheCesspit
Member since: Oct 24, 2012
Threads: 23
Posts: 1929
I use Mazda as an example... cos that's what happened to me. Was curious about a new car, and was served info on Mazda pricing for weeks afterwards.
It is said that your life flashes before your eyes just before you die.... it's called Life
December 5th, 2012 at 2:04:39 PM permalink
Fleastiff
Member since: Oct 27, 2012
Threads: 62
Posts: 7831
audience selection via eavesdropping. Actually a woman arguing might be more profitably followed by a man seeing an ad for earplugs.
December 5th, 2012 at 2:06:28 PM permalink
Nareed
Member since: Oct 24, 2012
Threads: 346
Posts: 12545
It's high time for industry to come up with Ad-Nix :P
Donald Trump is a one-term LOSER
December 5th, 2012 at 3:30:36 PM permalink
AZDuffman
Member since: Oct 24, 2012
Threads: 135
Posts: 18136
Quote: Pacomartin


Frankly, whenever I search the internet for information on some product (a hotel, a piece of electronics), it annoys me that I see a steady stream of ads for this product. If I read the cable bill, I get a nonstop ads to purchase cable service. It seems stupid to me that If I am looking at the cable bill that I already have cable and I don't need advertisements to sign up for cable.



I have noticed this happening a lot more the last few months. It isn't Google alone, IMHO. The ads pop-up on all kinds of sites for me. CLearly it is a tracking cookie and some banner seller somewhere is collecting the cookies and targeting the ad. It does not totally bother except to show how vulnerable we are to what we do online.
The President is a fink.
December 5th, 2012 at 5:08:39 PM permalink
98Clubs
Member since: Nov 11, 2012
Threads: 2
Posts: 75
So much for cookies. Lets spike the punch.

My mother must have her TV set on nearly 24/7 (This comes with being house-bound at age 88). Seems that every time I visit, no matter what time of day, that damn thing is on.
I seldom watch TV except for the Local news and maybe the Weather Channel for a heads-up, The occasional good movie, also in spite of commercials.

Now she is almost always watching the girl-talk shows in the AM and then over to the Food Network all afternoon (Sorry, Tony Burdaine, no slight on you, great show)
I had to black-out both shopping channels for obvious reasons.
There are four things certain in life... Death, Taxes, the Resistance to them, and Stupidity.
December 5th, 2012 at 10:03:35 PM permalink
Pacomartin
Member since: Oct 24, 2012
Threads: 1068
Posts: 12569
Quote: AcesAndEights
Could you post a link regarding Google's new patented technology? I did a cursory search and didn't find anything that looked like it.


U.S. patent number 8138930.

Mind you I was taking a little license in discussing the potential possibilities of such licenses. Initially, no one would approve a patent that would allow overt spying on people through their televisions. Your TV is not going to listen in on sex talk. But once you begin collecting individual data, all sorts of things are possible.

Military intelligence has learned a long time ago that you can surmise a lot simply by the level of communications and who is talking to who. Even if you can't listen in on a single call or decode a message. Plans require communication.

Simply knowing how often the TV is turned on and what time tells you a lot about the emotional state of people in the home. One of India's principal tactics in their war on population growth was making television more accessible. TV is known to be a very effective way to control pregnancy.

There was a widely reported news story about a father who was surprised that his daughter was receiving mailers related to pregnancy. He didn't even know she was pregnant. The drugstore chain simply deduced from her spending patterns that she was probably pregnant, and began the appropriate advertising.
December 5th, 2012 at 10:08:22 PM permalink
Pacomartin
Member since: Oct 24, 2012
Threads: 1068
Posts: 12569
Quote: 98Clubs
My mother must have her TV set on nearly 24/7 (This comes with being house-bound at age 88). Seems that every time I visit, no matter what time of day, that damn thing is on.


It becomes a huge thing above a certain age. I have to refer to Fox news sometimes to understand my parent's prospective on the world. Otherwise I am not sure what they are talking about.
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