Google's MVNO

Google's forthcoming MVNO service will only work on the company's Nexus 6 smartphone, built by Lenovo's Motorola. The report said the service could launch in the coming weeks, unless it is delayed, and will automatically provide users with the best network for their location, whether that's a Wi-Fi network, Sprint's network or T-Mobile network.

5 reasons why a Google MVNO would fail -January 26, 2015 | By Phil Goldstein


The author suggests that Google should consider buying T-Mobile, but would likely cost in excess of Google's annual revenue of $60 billion,



The Nexus 6 was unveiled on October 15, 2014, with pre-order availability since October 29, 2014, and a delivery date in early November.
Off-contract pricing is US$649 for the 32 GB model and US$699 for the 64 GB model in the US

The Nexus 6 will be required to buy into the Google MVNO

Project Fi has begun.

The initial pricing is $20 for month of unlimited talk and text, and $10 per Gigabyte of data. Now the $20 is lower than the major wireless services. The $10/Gb is comparable to Verizon, except that the price of fractions of a gigabyte will be returned if unused.

The big payback could come with being able to smooth the integration between wifi and cellular usage. That could cut bills dramatically by using free wifi when it is available.

The three current "WiFi first companies" are not threatened. Google's Project Fi MVNO isn't a threat to Wi-Fi-first players Republic, Scratch and FreedomPop for the simple reason that Google MVNO requires the purchase of such an expensive Nexus 6. As a matter of fact, they are grateful for the publicity that Google is bringing to "Wi Fi first" communications. In a similar manner Google smart watches are going to cash in on the publicity surrounding the much more expensive Apple watches.

Scratch Wireless service only works with the aging Motorola Photon Q ($99), though it is going to launch a new device in the coming weeks. Later this year Scratch will introduce a cloud-based solution that will let its service work on any Android device without altering the operating system.