"Scripted Commercial Launch,

"Scripted Commercial Launch, in which a scene from a program, such as a character walking into a coffee shop, seamlessly moves into a commercial, possibly for a coffee retailer;"

It's a new/old idea but it sounds like a nightmare. Sort of like Laura Linney on "The Truman Show".

Remember Art Linkletter?
He learned that during tv commercials there were significant water pressure changes in municipal systems as viewers left the TV and therefore totally missed the commercials that were being aired by the sponsors.
So he found the sponsors to be quite agreeable to his doing the commercials and the commercial lead-ins as part of his show rather than as a part of the regular commercial break periods on the network.

Its the same principle as Product Placement. Even MTV's first season of Real World had a staffer sneak into the apartment at night and take all those soda cans in the refrigerator and turn them all around so the labels would be visible as if they were on a grocery store shelf. Literally it was product placement. And competing products were discarded.

I guess the sponsors and the municipal water engineers like this idea.

Now with everyone flex timed I don't see how 'regularly scheduled commercial breaks' still survive.