Future of Commercial TV

Page 25 of 25« First<22232425
October 26th, 2017 at 12:28:34 PM permalink
Pacomartin
Member since: Oct 24, 2012
Threads: 807
Posts: 9717
Live TV streaming is much cheaper than cable service. Alphabet was selling live TV with google Fiber for $90, while at the same time they were selling Youtube Live TV for $35. There was a radical difference in the number of channels (roughly 4X), but people don't seem to care. So Google Fiber is not offering TV to their new customers.

The problem is that for about the same $35 you can get HBO Now ($15), Netflix ($10.99), and Amazon Prime ($10.99). Non sports fans are happy to get their news online and prefer not to watch commercials.

I find my own tolerance for commercials is going way down. I am finding them increasingly irritating.

Quote: Nareed
The problem I see now is that many content producers also distribute content online. therefore the market is fragmented.


Direct TV Now offers linear channels from major media conglomerates like A&E, AMC, CBS, Discovery, Disney, Fox, MLB, NBCUniversal, Viacom, Turner, and Univision. If AT&T buys Time Warner for $85 billion, then I think they will end up challenging the FCC and simply give away their own channels for free if you buy an AT&T cell phone service.

CNN
CNN International
HLN
TNT
Turner Classic Movies
Cartoon Network
Boomerang
TruTV
TBS
HBO?
December 14th, 2017 at 8:48:35 AM permalink
Pacomartin
Member since: Oct 24, 2012
Threads: 807
Posts: 9717
Hulu is an American subscription video on demand service owned by a joint venture with
The Walt Disney Company (through Disney–ABC Television Group) (30%),
21st Century Fox (through Fox Entertainment Group) (30%),
Comcast (through NBCUniversal) (30%),
and as of August 10, 2016, Time Warner (through Turner Broadcasting System) (10%).

In addition to NBC, ABC and Fox programs and movies, Hulu carries shows from networks such as
FX,
SundanceTV,
A&E,
Bravo,
E!,
PBS,
Oxygen,
RT America,
Esquire Network,
NBCSN
Syfy,
USA Network,
Fox Sports 1,
Fox Sports 2,
NFL Network,
Big Ten Network

If Disney is successful in getting approval for it's purchase of Fox Entertainment Group they will own 60% of Hulu.

I understand why Disney wants to start a subscription service for ESPN, but why spin off another competitor to Hulu if they already own 60%?
March 7th, 2018 at 12:26:30 PM permalink
AZDuffman
Member since: Oct 24, 2012
Threads: 106
Posts: 7867
CBS Pilot: White Dad Widowed After Cop Kills His Black Husband

We may see a show beaten in the ratings by a test pattern!

Or is it not too early for April Fools?
The man who damns money has obtained it dishonorably; the man who respects it has earned it
March 20th, 2018 at 4:52:57 AM permalink
Pacomartin
Member since: Oct 24, 2012
Threads: 807
Posts: 9717
Comcast is Planning a Global Netflix Competitor

Netflix is now available in more than 200 countries worldwide, resulting in some impressive continued growth for the streaming video operator.

It is not clear that COMCAST will have the kind of global reach to compete with Disney, especially if Disney merges with 21st Century Fox.

Perhaps COMCAST could buy Turner Broadcasting if the AT&T-Time Warner merger loses in court.

NBCUNIVERSAL
USA
SYFY
Bravo
E!
Oxygen Network
Olympic Channel
Golf Channel
NBC
NBC kids
CNBC business
CNBC World
MSNBC
NBC Universo
NBCSN NBC Sports Group

Turner
CNN
CNN Español
CNN International
HLN
TNT
TBS
TCM
Cartoon Network
truTV
HispanicTV
Boomerang

===============================
Big Shock

Every Broadcaster Will Offer a Streaming Service by 2022

They could have probably aske a bum on skid row, and he could have made that prediction.

Amazon is now offering "channels" for it's Prime members.

For instance, Mubi an arthouse movie of the day streaming service is being sold for $9 on the open market, but $6 for Amazon Prime subscribers. As Amazon Prime already offers you a selection of movies and TV shows (932 titles), it seems like a good deal.
May 14th, 2018 at 8:45:53 PM permalink
reno
Member since: Oct 24, 2012
Threads: 55
Posts: 945
According to Nielsen data cited by the Wall Street Journal, the average amount of commercials per hour on broadcast TV in 2017 was about 13 minutes, (and 16 minutes on cable). Fox wants to shave the advertising on its networks to two minutes per hour by 2020. The change would apply to the Fox broadcast network and cable channels like FX and Fox's sports networks.
May 15th, 2018 at 12:18:13 AM permalink
Pacomartin
Member since: Oct 24, 2012
Threads: 807
Posts: 9717
Quote: reno
According to Nielsen data cited by the Wall Street Journal, the average amount of commercials per hour on broadcast TV in 2017 was about 13 minutes, (and 16 minutes on cable). Fox wants to shave the advertising on its networks to two minutes per hour by 2020. The change would apply to the Fox broadcast network and cable channels like FX and Fox's sports networks.




Fox is experimenting with bringing product placement to new levels. In the show Empire they are incorporating a Pepsi advertising campaign as fundamental to the storyline.

It's also not clear what they will do with their animated shows where product placement is more difficult.

October 2017 Price 30-Second TV Spot on FOX
$305,369 Empire Wednesday
$140,699 The Simpsons Sunday
$139,295 Family Guy Sunday
$133,724 The Gifted Monday
$132,331 Lethal Weapon Tuesday
$125,179 Ghosted Sunday
$120,579 Lucifer Monday CANCELLED
$106,396 The Mick Tuesday CANCELLED
$94,034 Brooklyn Nine-Nine Tuesday CANCELLED
$93,848 The Last Man on Earth Sunday CANCELLED
$90,590 The Orville Thursday RATINGS VASTLY IMPROVED SINCE THIS LIST
$88,796 Gotham Thursday ONE MORE YEAR TO END
$75,333 Bob's Burger Sunday
$50,546 The Exorcist Friday CANCELLED

Reality
$150,262 Star Wednesday
$94,507 Hell's Kitchen Friday
$82,599 Fox Sports Saturday: College Football Saturday
May 15th, 2018 at 2:27:39 AM permalink
AZDuffman
Member since: Oct 24, 2012
Threads: 106
Posts: 7867
Quote: Pacomartin

Fox is experimenting with bringing product placement to new levels. In the show Empire they are incorporating a Pepsi advertising campaign as fundamental to the storyline.


I have been hearing about this kind of ides since the 1980s. I think it has been big in Latin America for years. I don't see it working with the more sophisticated USA audiences. Other problem is it kills syndication as KO will not buy ads then.
The man who damns money has obtained it dishonorably; the man who respects it has earned it
May 15th, 2018 at 7:18:06 AM permalink
Fleastiff
Member since: Oct 27, 2012
Threads: 54
Posts: 5888
I remember when product placement was cheap and modest rather than blatant and intrusive.

Long ago when the Toyota land cruiser was new a movie segment overly featured its performance and the audience groaned.

Now such things are not noticed. Firms that do not pay placement fees can have their logos pixelated out of a show.

Why can't that Empire show feature a campaign for Sugar-Fizz or Rot Teeth Cola?
Page 25 of 25« First<22232425